Popular Spanish LaLiga club FC Barcelona and China-focused Retail FX and CFDs broker EBC Financial Group have announced a new partnership in the foreign exchange sector across multiple regions for 3.5 years, commencing today. This partnership designates EBC as FC Barcelona’s official Partner in Foreign Exchange, with coverage extending to regions including APAC, LATAM, the Middle East, and Africa.

EBC Financial, operated by EBC Group, has offices globally but is run mainly from Hong Kong and China. EBC has licensed subsidiaries in the UK and Australia, and offshore in St. Vincent and the Grenadines, and the Cayman Islands. The company focuses mainly on Chinese and other Far East based traders. EBC is controlled by Chinese national Qin Huazheng.

The EBC-FC Barcelona agreement is another reminder of the international popularity and brand awareness of LaLiga football generally, and of Barca specifically. Earlier this week we had reported that leading online broker Exness had inked a deal to become the LaTam regional partner of LaLiga, as part of Exness’ plans to expand in the Latin America region.

The parties said that this partnership marks a significant milestone for EBC, aligning the brand with the respected legacy and global reach of FC Barcelona. Under this exclusive agreement, EBC is granted the unique privilege to engage in specialized business activities within the foreign exchange domain. The partnership encompasses a range of services, including foreign exchange transactions, trading, brokering (including CFDs), and advisory services.

Through this alliance, EBC is set to innovate and inspire, drawing on the club’s rich cultural heritage and passionate fanbase to cultivate meaningful engagement and establish a lasting presence in key regions with a brand-new audience, fostering connections with a vibrant, global community that transcend traditional market boundaries. It is also an unparalleled opportunity to bring FC Barcelona closer to its partners, supporters, and Culers in these regions, alongside its global expansion strategy to grow and continue to lead the industry via exploring the right partners in different sectors.

A signing event to commemorate this significant milestone between the Club and EBC will be held at the revamped Spotify Camp Nou at a later date.

Samuel Hertz, APAC Director of Operations at EBC Financial Group said,

“Even though EBC is only four years old, we’ve only grown because we demand the best from ourselves and the industry. We’ve delved deep into FC Barcelona’s storied history, learning from their culture of mentorship where the experienced guide the new, and the new inspire the younger, creating a continuum of growth and excellence. This isn’t just a partnership; it’s a shared journey towards greatness, embodying a culture where success is not just about winning but about fostering values, nurturing talent, and contributing positively to society. We’re inspired by Barca’s way of doing things, their culture where veterans nurture newcomers, passing on wisdom and passion. Our choice of FC Barcelona as a partner is deliberate and profound; it’s about learning from the best and embedding their ethos of teamwork, respect, and ambition into our DNA.”

David Barrett, CEO of EBC Financial Group (UK) Limited, the UK subsidiary of EBC Financial Group added,

“Being able to forge a partnership with such a strong and respected brand as FC Barcelona underlines the groups ambition to always push ourselves to the highest levels of achievement as possible. EBC Financial Group has firms regulated in the UK by the FCA, Australia by ASIC and the Caymans by CIMA – all highly respected global centres in financial markets – this partnership with FC Barcelona underlines our efforts to align and partner with the best in all aspects.”

Juli Guiu, Marketing Area Vice President at FC Barcelona added,

“This partnership coincides with FC Barcelona’s global expansion plan in recent years, I’m sure that this will help the Club open up a wealth of opportunities in the financial sector through these 3.5 years of partnership with the well-renowned EBC Financial Group. With the untapped potentials we see in the Asia Pacific region, as well as the growing economies in South & Central America, Mexico, Africa, and Middle East, we’re excited to build more connections with brands, partners, supporters, and Culers in these regions.”