Cyprus based Retail FX and CFDs broker HFM (formerly known as HotForex, and as HF Markets) has announced a new multi-year partnership with Arsenal, becoming an Official Global Partner of the club.

Arsenal currently sits in first place in the English Premier League (EPL). Arsenal was previously associated with online broker eToro.

The parties said that the agreement brings together two international brands defined by performance and ambition, united by a shared commitment to long-term success. As HFM continues to expand its global presence, the partnership provides a platform to elevate its brand presence worldwide and engage with Arsenal supporters across the globe.

As an Official Partner, HFM will benefit from an extensive global rights package, including matchday branding at Emirates Stadium and visibility on Arsenal’s digital platforms, including the recently launched The Arsenal.

The partnership will also provide access to club marketing assets and players to create engaging new content and experiences for supporters, launching later this season.

Juliet Slot (pictured at top right), Chief Commercial Officer of Arsenal, said,

“We’re delighted to welcome HFM as an Official Partner of Arsenal. They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world, we look forward to working together.”

Efthymios Mesis (pictured top left), Chief Marketing Officer at HFM, said,

“This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs.

“Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”

HFM released the following video about the new sponsorship.

About HFM

HFM rebranded its retail brokerage operations from HotForex to just HFM / HF Markets in 2022. The group operates CySEC licensed HF Markets Europe Ltd (at website hfeu.com), FCA regulated HF Markets (UK) Limited, Dubai DFSA licensed HF Markets (DIFC) Ltd, FSCA regulated HF Markets SA (PTY) Ltd in South Africa, as well as offshore HF Markets (Seychelles) Ltd at website hfm.com.