Amsterdam based neobroker BUX has announced that it has completed the rebrand of its investment application from BUX Zero to simply BUX. The company said that this rebrand is the next step in BUX’s strategy to double down on its flagship application and help their clients build long term wealth.

Yorick Naeff, CEO at BUX said:

“In the past, we’ve always focused on being a price leader. We are growing up as a firm and have become a more sophisticated player in the space. This needs to be reflected in the brand name. Dropping the Zero in the BUX Zero name signifies our commitment to this flagship application and shows that we are more than just a price leader. We are incrementally increasing access to financial markets and the ease-of-use of our app  through automated investing, interest on uninvested cash, and access to numerous asset classes.”

The change from BUX Zero to BUX follows the earlier brand name change of BUX’s CFDs trading platform BUX X to Stryk, to show a clearer distinction between its long-term investment platform and its short term trading platform.

With more than a million users, BUX is one of the leading neo-brokers in Europe. BUX clients can invest in (fractional) shares, ETFs, ETCs, and crypto currencies via one native mobile application. Creating an account on mobile or desktop takes on average 5 minutes. BUX’s mission is to make investing easy and affordable for all by empowering people to make better financial decisions, whatever their goals.

BUX is currently available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.