Leverate, a global fintech leader in white-label trading technology, has announced the introduction of Challenge Keeper, a market-first feature that empowers proprietary trading firms to retain more traders and unlock new monetization opportunities at critical challenge stages.

In a market where most traders drop off after narrowly failing challenge conditions, Leverate’s Challenge Keeper changes the game. For the first time, prop firms can give traders a paid second chance, turning near-failures into repeat engagement and new monetization moments.

The Competitive Edge

“No other prop technology provider in the industry offers anything like this,” said Idan Stambulchik, Head of Product at Leverate. “Challenge Keeper helps firms scale retention, increase trader lifetime value, and differentiate their brand with a trader-centric experience.”

The Problem: Friction at the Edge of Success

Thousands of promising traders are lost when they brush up against strict challenge conditions. Whether due to small missteps or market volatility, many are forced to start over, frustrated and unlikely to return. This is exactly the pain point Leverate set out to solve.

The Solution: A Strategic Retention Engine

With Challenge Keeper, traders receive real-time prompts offering them the ability to extend challenge conditions, like Max Daily Loss, at the exact moment they’re most likely to quit. This means:

• More traders remain active within challenges
• Prop firms generate new revenue from Keeper purchases
• Brands strengthen loyalty while maintaining challenge integrity

Fully Integrated Across Leverate’s Prop Ecosystem

• Broker Portal – Set Keeper eligibility per plan, account size, or challenge step. Choose adjustable thresholds and pricing logic (fixed or %).
• CRM – Agents can track all Keeper activity, view purchase history, monitor trader condition changes, and access full audit-locked data.
  
• Client Zone – Traders experience seamless upgrades through checkout modals, featuring full pricing transparency and real-time status updates.

• Automated Notifications – Email and platform alerts are triggered based on condition thresholds.

Retention Meets Marketing

Challenge Keeper doesn’t just protect a trader’s progress, it elevates brands. More than a retention tool, Challenge Keeper supports marketing campaigns, from onboarding to re-engagement, to reduce churn and increase trader lifetime value.

Challenge Keeper isn’t just a new feature, it’s a shift in how prop firms support their traders. By giving them a way to recover, continue, and succeed, firms not only boost their revenue but build real loyalty. It’s retention, reimagined.

About Leverate

Leverate is a leading force in fintech innovation, dedicated to empowering brokers and prop firms with cutting-edge technology that drives growth, efficiency, and success. Rather than just offering trading tools, Leverate provides a complete ecosystem that helps firms launch, operate, and scale with confidence in today’s fast-moving markets.

To explore how Challenge Keeper can support your prop firm’s growth and retention strategy, visit leverate.com.