Provider of real-time streaming data analytics KX, a part of First Derivatives, has launched a new brand identity.

Powering the most demanding data-driven decisions across capital markets for over 20 years, KX has been expanding into other sectors where real-time data is being harnessed to operationalize continuous intelligence and drive businesses forward. The refreshed brand aims to elevate and distinguish KX in the market as it focuses on accelerating growth.

The brand refresh is further supported by KX’s new eBook called the ‘Microsecond Mindset’, which offers a 5-step approach for building a culture and capability around real-time data analytics and continuous intelligence. Independent research shows a majority of IT and data analytics professionals believe ‘real-time’ data can be a minute old or longer. In contrast, data analytics operating at the sub-second rate demonstrates significant benefits and competitive advantages. The ‘Microsecond Mindset’ aims to synthesize the key lessons from KX’s broad range of experience to help businesses looking to address this opportunity and challenge.

Kathy Schneider, Chief Marketing Officer at KX, commented:

“Data analytics and continuous intelligence have always been at the heart of our business and our technology. As companies grapple with the enormous volume and variety of data coming in real time and what is historical, they’re looking for a partner with the technology, expertise and experience to deliver results. Our refreshed brand reflected on our website with enhanced content aims to convey our leadership and support our growth ambitions expanding into new sectors.”