FNG Exclusive Interview… Conversion, retention, back-office, trading, CRM, communication – there’s a lot to keep track of in a brokerage business.

Can brokers do it all in one place? All while gathering and using business intelligence to improve and optimize in each of these areas?

Bilions says you can.

We’re pleased to speak today with Arthur Fedoruk, CEO of business intelligence company Bilions BI on how brokers use business intelligence, or BI – how they should be using BI – and how Bilions’ solutions for brokers and prop firms work.

FNG: Hi Arthur, and thanks for joining us today. Please let us know a little more about Bilions (as well as how you chose the name for the company), and what exactly it is that you do.

Arthur: Thank you, it’s a pleasure to be here.

Bilions is a ready-to-go BI platform built specifically for brokers and prop trading firms. The mission is as simple as it sounds – we help trading businesses turn fragmented data into clear, structured analytics, so not only my team and I, but our clients’ management can also understand that data insights are insights that make money!

As for the name, I’d rather explain it not the way people usually do in interviews, but the way it actually is.

Bilions comes from two things: BI, as in Business Intelligence, and billions, as in billions of dollars. Fintech is an industry worth almost $400 billion in 2025 with a projection of $900 billion by 2030. And our goal is to make sure Bilions plays a real role in that growth.

“Bilions”. I really love the wordplay. It reflects both business intelligence AND business growth.

I’ve never agreed with the idea that BI should only become available to brokers once they reach a certain level of revenue, as if first they need to focus on marketing and clients, and only later on analytics. BI is not a privilege anymore. Our dashboards cover 99.9% of BI needs from day one. Literally.

FNG: What exactly is Business Intelligence? And how is it used by brokers, as well as by companies in other industries?

Arthur: Business Intelligence is the process of turning raw data into useful business insight. It helps companies collect information from different systems, structure it properly, and see what is really happening in the business so they can make better decisions.

For brokers, it is especially important because the business is much more dynamic and data-heavy. A broker needs visibility across financial reporting, marketing, traffic, acquisition, conversion, retention, client activity, trading behavior, and team performance. BI brings all of that together into one clear picture, so management can react faster and manage the business more effectively.

FNG: How should brokers be using BI to improve their results? From your perspective, what do brokers today do well, and not so well, when it comes to the use of BI?

Arthur: Brokers should be using BI as an interactive decision-making tool, not just for reporting. BI should be less about reporting history and more about managing performance.

Without a unified tool, preparing any report – whether it is reconciliation, rates, or provider performance – can take weeks. With the right system in place, the same process takes minutes.

I’m sorry to say this, but sometimes people make mistakes. Especially people whose main job is to work with raw data and convert it into metrics. But brokers’ CRMs and trading platforms don’t. If you believe that the best way to find data is through manual reports exported from a CRM, come and see how Bilions handles it.

And many brokers today really understand the importance of data much more than before. The industry is becoming more analytical, and more companies want visibility into performance across finance, marketing, sales, retention, and trading activity.

That is where BI has the biggest impact – connecting all the moving parts into one system that supports faster and better decisions.

FNG: What are the key areas where BI can have the most impact? Can you provide an example or two from a Bilions clients?

Arthur: I see the biggest impact in the decisions that are made based on data, not feelings. What is the best marketing source? What is the reason my conversion rate is so high this week? How exactly can my operational costs be cut?

These are just some of the questions that our clients used to ask themselves.

A little story of how we started getting our first clients back in the day: I was just asking, “How exactly do you guys work with analytics?” And when I heard something like “We have 15 brands on 15 different CRM instances, and our data team logs into each CRM and downloads a report and then manually combines it in Google Sheets”, I immediately knew that they would be happy with what we offer.

Bilions doesn’t care whether your CRM supports multi-branding or not – our clients see all their data in one place.

The key areas for Business Intelligence are finance, teams’ performance, marketing, trading,  conversion, retention, and overall operational control. It helps brokers see where performance is strong, where value is being lost, and where they need to act faster.

FNG: Bilions provides 15 ready-to-use dashboards for brokers. What do brokers see in (some of) those dashboards, and how can they act on the data?

Arthur: Bilions’ 15 ready-to-use dashboards give brokers visibility across the key areas of their business, including conversion, retention, trading activity, back-office operations, and overall performance.

For example, they can see where leads are coming from, how well they convert, which teams perform better, how client activity changes over time, and where operational bottlenecks appear. The value is not just in seeing the numbers, but in being able to act on them.

That means management can reallocate budget, improve team performance, adjust retention strategy, compare results across operations, and spot issues much earlier. In other words, the dashboards help turn data into practical decisions, not just reporting.

FNG: What else can we expect to hear from Bilions in the coming months?

Arthur: In the coming months, we’ll continue expanding Bilions through new verticals, following the same core idea: ready expertise packaged into dashboards that can be deployed quickly for specific business models. Today, that means instant value for brokers and prop firms, and going forward, we’ll be bringing the same approach to other verticals as well.

Before I move on to our next Bilions release, I have a question for the audience: how many times a day do you use ChatGPT? Quite a lot, I imagine.

Now imagine having your own AI chat connected directly to your data. The same simple prompts – like “How is the business doing this week?” or “Which provider is showing the best results?” – but instead of asking a general AI, you’re asking your own business. And, more importantly, your business is answering.

That is exactly what Bilions will be introducing in Q2. So the direction is very clear: not just more dashboards, but faster, simpler, and more intelligent access to business insights.