Worldline SA (EPA:WLN), an expert in the area of payment and transaction services, today unveiled its new brand identity.

The Group’s brands will be operating under one clear banner – Worldline – and previous brands will now be known as Worldline. Several brands, including equensWorldline, SIX Payment Services, Bambora and Paymark, will be retired. Worldline’s joint ventures brands will remain.

As the market leading brand in terminals, Ingenico will continue to be leveraged for Worldline’s Terminals, Solutions & Services offering. Similarly, Santeos will be retained for Worldline;s healthcare activities in France.

Announcing the launch of the new brand identity, Gilles Grapinet, Chairman and CEO of Worldline, said:

“As a leading consolidator of the payments industry, Worldline has inherited the know-how, talent and creativity from the many great companies that joined us. It is now time to consolidate our rich brand portfolio and turn Worldline into a truly global brand after many years of active and successful integrations.

I am proud that as we move forward, we do so with a renewed and distinctive identity that encapsulates what Worldline is and what we stand for: a strong, sustainable and trusted company dedicated to play a leading role for the future of payments in Europe and beyond, for the benefit of all its customers and the wider societies that we serve.”

For nearly five decades, the Group has grown organically and through many mergers and acquisitions, resulting in a large number of different brands under the Worldline umbrella, making the Worldline brand itself evolve through time. In parallel, the Group reached a significant milestone in its history in January 2020 when it became a fully independent company, separate to Atos, following the carve out in 2019.

All Group’s brands will now be consolidated and harmonized under the same architecture and a distinctive new branding identity.