Digital payments provider Visa (NYSE:V) today announced the launch of its Money Movement Advisory Practice in the United States and Canada.

The new value-added service, offered by Visa Consulting & Analytics (VCA), the payments consulting advisory arm of Visa, focuses on helping clients and partners navigate the increasingly sophisticated money movement industry.

Visa’s Money Movement Advisory Practice is a strategic response to the increasing demand for frictionless payments and mobile experiences. ‘Money Movement,’ which encompasses multiple ways to facilitate the transfer of funds across various platforms and channels, has emerged as a frequent area of client inquiries.

Visa’s Money Movement solutions, including the Visa Direct network, enhance real-time, secure transactions globally for both low and high-value payments.

“Clients are actively seeking effective strategies to meet the increasing customer demand for quick, reliable payments,” said Kate Manfred, North America Head of Advisory Services at Visa. “Visa can be their strategic partner, offering innovative solutions for money movement that will drive new sources of growth and customer retention.”

Leveraging VCA’s extensive network of over 1,300 consultants, data scientists, technology developers, and product designers across 75 offices globally, the new practice will focus on assisting clients with their top Money Movement priorities, such as strategy definition and user experience optimization. Additionally, VCA Implementation Support and Services is critical for clients looking to utilize Visa’s Money Movement solutions and can help to accelerate product integration, time to market, and adoption.

VCA’s Money Movement Advisory Practice in North America is the newest addition to its roster of specialty practice areas, joining the recently established global AI Advisory Practice that guides clients in better understanding how to leverage artificial intelligence (AI) and generative AI (Gen AI) effectively.