Digital payments provider Visa Inc (NYSE:V) today announced the launch of its Stablecoins Advisory Practice.

The new value-added service offering by Visa Consulting & Analytics (VCA) provides actionable insights and recommendations to guide banks, fintechs, merchants, and businesses of all sizes on market fit, strategy, and implementation.

The Stablecoins Advisory Practice offers a suite of services designed to guide strategy and implementation amid the growing prevalence and stability of stablecoins infrastructure and emerging regulatory standards.

“Having a comprehensive stablecoins strategy is critical in today’s digital landscape,” said Carl Rutstein, global head of Visa Consulting & Analytics, Visa. “Clients come to Visa and VCA for guidance because they trust our ability to navigate change, both within payments and beyond. We are proud to help our clients stay agile and competitive as this space evolves at an unprecedented pace.”

Tapping into VCA’s global network of thousands of consultants, data scientists, and product experts, the new practice provides:

• Stablecoin training and market trend programs, including a new Visa University course
• Stablecoin strategy development and market entry planning
• Use case sizing and go-to-market planning
• Technology enablement for stablecoins integration.

The services are part of Visa’s longstanding leadership in modernizing global payments through blockchain and stablecoin technology. In 2023, Visa became one of the first major payments networks to pilot stablecoin settlement using USDC. Now, Visa has more than 130 stablecoin-linked card issuing programs in over 40 countries.

Additionally, Visa Direct’s latest pilots will enable qualified businesses in certain jurisdictions to pre-fund cross-border payments using stablecoins and send direct payouts to individuals’ stablecoin wallets.