Mastercard launches innovative platform Biz360
Mastercard today introduced Biz360, a comprehensive digital solution designed for providers to equip their small business customers with a simplified way to manage the most critical aspects of running and growing a business.
With Mastercard Biz360™, business owners can access new features built to streamline their daily operations while also integrating their existing digital tools into this easy-to-use platform.
Financial and service providers can offer their small business customers several initial benefits and capabilities through Biz360, including:
- A streamlined digital experience: Instead of relying on siloed technologies, small businesses can consolidate their existing operational tools, subscriptions, and payment gateways into a single destination, in addition to accessing value-added services that optimize productivity.
- Increased efficiency: By automating administrative tasks and integrating business management tools into one platform, entrepreneurs can focus on strategic, revenue-generating activities that drive growth.
- Enhanced customer engagement: This solution offers a client portal where small business owners can manage and cultivate customer relationships, boost loyalty through personalized email and marketing campaigns, and enhance their digital presence with website creation capabilities.
- Data-driven insights: Biz360 provides personalized business performance reports, allowing business owners to unlock valuable insights that help guide more informed decision-making.
- Light-lift implementation: The integration requires minimal effort from both providers and their small business customers, enabling providers to go-to-market quickly with a platform that seamlessly integrates existing tools based on the business owner’s preference, and meets the expectations of modern businesses.
Small business fintech platform Hello Alice will collaborate with Mastercard on the initial roll out of Mastercard Biz360 to select small businesses across their U.S. network.
Mastercard is collaborating with vcita, a leading technology platform designed for organizations that serve the small business market. This differentiated solution for small business owners improves customer engagement, payment collection, and time management.
Mastercard aims to broaden Biz360’s reach across additional markets in 2025 and expand the platform’s capabilities to address the evolving needs of small business owners.