Marqeta (NASDAQ:MQ), a global modern card issuing platform, today introduced its new credit card issuing platform, adding intuitive credit card program management tools and creating a one-stop shop for launching consumer and commercial credit programs.

With this launch, brands can create a new standard for credit cards that encourage greater customer loyalty with personalized rewards, completely owning the experience for their customers from end-to-end.

Marqeta’s expanded credit offering cements the platform as a complete solution for embedded finance, able to support any card type and any format, all from the same platform. It will allow customers to build credit card products that are innovative, personalized and designed to boost cardholder engagement, unburdening customers from the need to work with cumbersome legacy technology or patch together solutions across vendors.

Through Marqeta, customers will not have to build credit cards with black box legacy infrastructure or from a patchwork of different solutions. Instead, through one single, modern tech stack that has been proven at scale, they can build out a credit product closely tailored to the needs of consumer and commercial cardholders and embed the experiences directly inside their existing web and mobile apps.

Marqeta’s platform is targeted primarily at fintechs and non-financial services companies, offering them the following benefits:

• Marqeta enables brands to own the entire experience by embedding a credit card into their own digital experience, allowing them to increase overall customer engagement with their product.
• Marqeta’s credit card platform allows customers to redefine how they build customer loyalty. The company’s next-generation personalized rewards engine will help its customers build reward programs that adapt to cardholder preference, or for commercial cards, help customers reinvest back in the business with customized rewards categories.
• Through Marqeta, customers can tailor card products to closely match customer needs. They can access real-time data to gain cardholder insights and help them tailor their products, set spend controls that determine how a card can be used, and easily generate cards for new users that can be issued instantly. Customers building commercial card programs can choose from a range of flexible funding models for their cardholders, such as Net 30 Charge Cards, Receivables Purchase, and Revolving Credit, to allow them to take control of their business’ financial health and access capital more easily.

Marqeta’s enhanced credit features are a result of the completed integration with Power Finance, which Marqeta acquired in January 2023. With this offering, Marqeta has solidified a position as the first modern end-to-end card issuing and processing solution for commercial and consumer card programs.

Marqeta has scaled its platform to support more than $160 billion in total payment volume in 2022 and is enabled in more than 40 countries.