FNG Exclusive… FNG has learned that London based, FCA regulated liquidity and white label broker solutions provider BidX Markets is rebranding, as Multi Asset Solutions.

The company has already changed its formal corporate name from BidX Markets Limited to Multi Asset Solutions Limited, effective as of February 28, 2024. We believe that BidX / Multi Asset Solutions will make a formal announcement and unveil the new brand in the coming days.

BidX Markets was launched in 2021 by CEO Simon Blackledge, who had previously run MT4/MT5 white label solutions provider itexsys. The London headquartered brokerage provides tailored access for brokers, asset managers and funds to industry leading Tier 1 liquidity, connectivity, and distribution services. BidX also provides turnkey White Label Trading Platform solutions to Retail Brokers, Agency Desks and regulated Fund Managers.

BidX Markets tripled its Revenues in FY2023 to just over £1 million, in its second full year of operation. The company recently launched a Spread Betting platform for pro traders, and has made a few senior hires of late, including CFO Liam Bonfield. BidX / Multi Asset Solutions received a strategic investment from non-bank market maker Solid in 2022, in return for 9.9% ownership of the company. Simon Blackledge continues to own more than 75% of BidX / Multi Asset Solutions.