Continuing its recent hiring spree, Australia/Cyprus based Retail FX and CFDs broker XS.com has announced that it is further expanding its team by putting Chanelle Tsoka in charge of its Africa expansion plans, as she joins the international brokerage as the new South Africa Country Director.

With over a decade of experience in the online trading and FinTech industry, Chanelle Tsoka has held a range of positions including Head of Sales and Country Manager, working previously in sales for AvaTrade and Scope Markets.

In her new role, Chanelle will be heading XS.com’s regional operations and will be leading a team of business development managers, customer service representatives, and marketing specialists.

Mohamad Ibrahim, Group Chief Executive Officer (CEO) at XS.com said about the firm’s new hire:

“We are excited about this new chapter for the XS.com Group. I cannot think of anyone more suitable than Chanelle to join us on this next step in our journey to become the leading, global online trading brokerage.”

“Chanelle will be responsible for overseeing all aspects of our operations for this important part of the world, including developing and executing our strategic plan for South Africa – ensuring it is in line with XS Group’s overall objectives. She will be in charge of identifying new business opportunities, building relationships with local partners and stakeholders, as well as ensuring that XS.com’s products and services meet the needs of the local market.”

Chanelle Tsoka, XS.com’s new South Africa Country Director commented on her joining the global FinTech firm:

“I am delighted to be joining XS.com as the brokerages new South Africa Country Director. This is an exciting time for the country and the XS Group as South Africa is a large and growing market with the most developed economy on the African continent and a population of over 60 million people. As the new Country Director I will be ensuring that XS.com provides excellent customer service and trading support to our clients in South Africa and across the continent.”

“I’m excited to be leading our local team and monitoring our local metrics to ensure we deliver our services effectively and efficiently to suit our growing regional client base.”

Chanelle Tsoka holds a degree in Investment Management from the University of Pretoria, Johannesburg and majored in accounting, economics, statistics, and investment management. Since then, she has been working within the FX industry and has specialized in South Africa’s market, refined her business development skillset, has become a sales specialist, and has gathered extensive experience in customer retention and team leadership.

The announcement comes a short while after the XS Group announced further additions to the team with Mohamad Ibrahim coming on board as the Group’s new CEO, and Ahmed Negm joining as XS.com’s new Head of Market Research for the MENA region. The company also hired ex IQ Option exec Stephanie Michael as Global Head of HR, and FxPro executive Despina Iapona to head PR and Branding.

The XS Group (operating under brand name “XS” or “XS.com”) is a multinational FinTech and financial services provider with entities regulated and authorized in various jurisdictions around the globe including ASIC (Australia), CySEC (Cyprus), and the FSA (Seychelles). Established in Australia in 2010, XS Group is today headquartered in Cyprus with offices in different countries worldwide.