Exclusive: Wendy Collins out as Gain Capital CMO
FNG Exclusive… FNG has learned that longtime Gain Capital Chief Marketing Officer Wendy Collins has left the company.
The London based Ms. Collins had been with Gain Capital since 2016. From London, she oversaw the company’s global marketing campaigns and strategy for its Forex.com and City Index retail forex and CFD brokerage brands. She took on that role after Gain had promoted its former New York based CMO, Samantha Roady, to become President of Retail under CEO Glenn Stevens in early 2016.
Wendy Collins’ departure seems to be coinciding with Gain Capital’s pending acquisition by US rival StoneX. After the acquisition, which is expected to close pending final regulatory approvals later in Q3, we understand that the marketing (and possibly other) functions of Forex.com and City Index will be centrally handled within StoneX, as part of that company’s plans to cut costs and streamline the two operations.
Prior to joining Gain Capital Ms. Collins had spent a number of years in marketing for the gaming sector, first with Ladbrokes where she was Digital Director from 2010-2013, responsible for customer acquisition for Ladbrokes’ online, tablet and mobile Sportsbook, as well as its Casino, Games, Bingo and Poker lines. She was also Director of Customer Development for Ladbrokes retail, online, tablet and mobile channels across all products including the OddsOn! loyalty programme. Ms. Collins was then a consultant to the industry with Accio Consulting, serving clients such as Hibu, GeoLotto, and Scottish Children’s Lottery.