TraditionData, the market data and analytics arm of interdealer broker Compagnie Financière Tradition, has announced the appointment of Shynna Lee as the company’s new Head of Sales and Partnerships, APAC. The company said that this appointment reinforces its commitment to accelerating regional growth, enhancing local customer support, and strengthening its position as the leading provider of IDB market data.

Shynna Lee brings over a decade of experience at leading financial institutions, with a proven track record of driving revenue growth, building strategic partnerships, and leading high-performing commercial teams across Asia-Pacific. Shynna’s extensive expertise in OTC markets, derivatives, and market data provides her with a deep understanding of client workflows across banks, buy-side institutions, and intermediaries.

Prior to joining TraditionData, Shynna held a leadership role at the London Stock Exchange Group, where she led broker data strategy and client engagement across APAC, delivering sustained revenue growth and expanding market adoption. She previously held key roles at Saxo Bank, Intercontinental Exchange, and Royal Bank of Scotland, developing strong capabilities across institutional relationship management, trading, and prime brokerage operations.

In her new role, Shynna will be responsible for leading TraditionData’s sales strategy across the Asia-Pacific region, expanding strategic partnerships, and driving the adoption of broker-sourced data solutions to support price discovery and transparency in OTC markets.

Richard Brunt, Chief Revenue Officer at TraditionData, commented on the appointment,

“We are delighted that Shynna has joined the TraditionData family. Shynna’s experience, market knowledge and energy will help build on already impressive growth within the Asia region.” Richard continued, “I also look forward to working with Shynna as part of the global commercial management team, where her insights will be invaluable.”

Shynna Lee added,

“I am excited to join TraditionData at a time when demand for high-quality, broker-sourced market data is rapidly growing. I look forward to working with the team to strengthen our partnerships and deliver meaningful solutions to support our clients’ trading and decision-making needs across the region.”

About TraditionData

As a leading provider of OTC financial market data, TraditionData delivers high-quality, independent pricing sourced directly from Tradition, one of the world’s largest interdealer brokers. With over 1 trillion data points spanning 200,000+ instruments across FX & money markets, interest rate derivatives, credit & fixed Income, equities, and energy & commodities, TraditionData provides unparalleled insight into global OTC markets.

Backed by Tradition’s global network of 40+ offices across 30 countries, TraditionData pricing data reflects real trading interest from market participants, offering transparency in traditionally opaque markets. Whether you’re managing risk, valuing portfolios, or making trading decisions, TraditionData ensures you have the clarity and confidence to act.