Forex broker tech solutions provider Tools For Brokers (T4B) has announced the appointment of Lola Negmatova as the company’s Global Head of Partnerships. The promotion aligns with the company’s focus on growing and strengthening the partnership network across all regions.

Lola Negmatova joined T4B as Junior Sales Manager in 2016. She relocated to the newly opened Cyprus office in 2018 to manage Cyprus and European-based brokers, followed by a promotion to Senior Sales Executive the next year. As a side project to her primary role in Sales, Lola started developing her own list of agents and partners’ accounts, quickly realising her networking potential, which has led to her current appointment as the Global Head of Partnerships.

Commenting on the new role, Lola Negmatova said,

“I am delighted and honored to lead the partnership department. This is a great opportunity to showcase my skills in a whole new way, which I plan to do through the continued expansion of TFB’s global partner list and a deep analysis of each individual partnership’s benefits for both TFB and our partners. One of my key focus areas is getting an in-depth understanding of what we can do better and how we can make our partner relationships stronger. I am excited to have even more meetings and deep conversations with our existing partners and other key market players to figure out how we can best help one another and grow together.”

Commenting on the promotion, the Global Head of Sales at TFB, Ivan Egorov, said,

“Since Lola joined the company in 2016, she has set multiple sales records and built strong relationships with agents and partners worldwide. Thanks to her passion, outstanding communication skills, and hard work, Lola has become one of the industry’s best sales and partnership managers. I have no doubt that Lola deserves to be promoted to this new role to continue TFB’s rapid expansion into new markets in cooperation with our partners.”

The company added that the year 2022 is all about upgrading and upscaling for Tools for Brokers. T4B is focused on enhancing its key solutions further, with TFB PAMM and Brokerage Business Intelligence being largely updated to meet the latest demands. The same goes for partnership relationships which have always played an important role in the company’s development and growth.

Tools for Brokers (TFB) is a technology provider for retail brokers operating on MT4/MT5. It offers an ecosystem of solutions, including liquidity bridge, data management and reporting, money management, and individual custom solutions. The flagship MT4/MT5 liquidity bridge solution — Trade Processor — supports multiple liquidity providers, helps brokers manage risks, collects data, and automates the most critical processes all through a single console.