Fintech platform for retail futures trading NinjaTrader today announced that Tobin McDaniel has joined the company as President.

Tobin’s appointment is the latest in NinjaTrader’s wave of executive hires and reaffirms the company’s commitment to continue building a more modern, mainstream platform.

“Tobin brings an impressive array of experience scaling consumer driven companies in the fintech space,” said Martin Franchi, CEO at NinjaTrader. “His industry expertise and passion to serve the individual investor will help us further our ultimate goal of providing the best tools, support, and experiences to the fast-growing retail futures trading community, bringing NinjaTrader to the next level.”

McDaniel joins NinjaTrader with 15 years of experience in the retail trading and investing spaces, most recently serving as Head of SoFi Invest. Previously, he held high-caliber positions at Charles Schwab, where he led a portfolio of products to better serve self-directed investors, bringing personalization to investing.

“NinjaTrader is focused on creating the premier futures trading experience for every investor, and I look forward to working with the team to move the company’s mission forward,” said McDaniel. “Providing better user experiences, more content, and tools will help ensure that traders of all experience levels have the guidance they need to make smarter investment decisions, particularly for newer retail traders looking to enter the futures space.”