Joe (JJ) Kinahan has been appointed to the newly created roles of Vice President and Chief Market Strategist of tastytrade, part of IG Group Holdings plc (LON:IGG). His appointment is effective as of April 11 and he will be based in Chicago, IL.

“From his decades of experience at thinkorswim and TD Ameritrade, JJ has a significant experience scaling businesses from millions to billions of dollars in sales. He brings a broad industry network – particularly with US regulators and policymakers – and he has a track record as a sought-after advisor on market trends and policy changes,” said June Felix, global CEO, IG Group.

A 35-plus year trading and securities veteran, Mr Kinahan will provide guidance on the scaling of tastytrade. He will also leverage his active trader expertise to help facilitate the development and delivery of innovative new offerings for retail investors as tastytrade’s market-leading online brokerage, tastyworks, and trading education platform continue to grow.

“tasty’s ethos to disrupt the status quo and offer online trading to a broad audience of retail investors and traders was a huge attraction for me to join this team,” said JJ Kinahan.

“They set out to build an entire ecosystem, which holistically combines compelling, informative content with intuitive technology to enable individuals to understand the markets and act on them in real time. This company’s efforts to bring new engagement and understanding of investing is second to none. I share this commitment and I look forward to bringing this approach to a much wider audience of self-directed investors.”

Mr Kinahan was formerly Chief Market Strategist and Managing Director of market structure strategy and client advocacy, as well as Managing Director of Trading Platforms for TD Ameritrade, a subsidiary of Charles Schwab. Prior to his position at TD Ameritrade, he was the Managing Director of active trader services at thinkorswim, where he also led the Educational Events Team.

He began his career as a Chicago Board Options Exchange market maker, later holding positions with ING Bank and Van Der Moolen. He serves as a member of the CBOE Advisory Board, SIFMA Options Committee and on the Board of Clearlist.