Australia based Institutional FX/CFDs prime broker Invast Global has announced the appointment of Melissa Downes to the position of Global Head of Marketing, based in the company’s Sydney office.

Melissa Downes joins Invast from BT, the wealth management brand of the Westpac Group, where she was a Senior Marketing Manager in the Customer Experience and Growth team. She had previously also worked at a number of financial institutions in Australia including ANZ, NAB, and Zurich.

Melissa Downes said of her new role:

“Working within corporate super clients, brokers and advisers has given me valuable insights into how busy these professionals are and the issues they face running a business. Marketing should assist our clients’ businesses. By helping them explain complex products simply and assisting them to do business with us seamlessly, we are assisting them and their business, making them more effective adding to the benefits of partnering with us.”

“I’m excited by the opportunities I see at Invast Global and the talent it has attracted. This is a business that continues to grow with an appetite for international expansion. I am looking forward to building Invast Global’s market share with a group of incredibly smart and talented executives.”

Invast CEO Gavin White added:

“We are very excited to have found someone of Melissa’s calibre to fill the role of Global Head of Marketing. Her strong strategic mindset and breadth of experience across both marketing and financial services will enable Invast Global to take the next step in providing the best possible service and communication to our clients”.

Melissa’s credentials include a Master of Marketing from the Business School at Sydney University, a graduate certificate of Digital Marketing from Columbia University, and a BA at Macquarie University.

Invast Global is a brand of Japan based INV Inc, listed on the Tokyo Exchange with a market capitalization of ¥5.4 billion (USD $46 million). In addition to Invast Global the company operates Japanese online brokerage Invast Securities at website invast.jp, and a Japanese asset management arm, Invast Capital Management Co.