Online broker eToro has announced the appointment of Inès de Dinechin as Special Adviser to the business in France.

Inès de Dinechin will advise eToro as the company looks to reinforce its position in the French market. She will work alongside eToro’s Management team and the local French team led by Emmanuel Sackman to support the firm’s growth strategy.

Inès de Dinechin joins a global roster of advisers that includes Lord Stanley Fink, Chris Giancarlo and Salomon Sredni.

Commenting on the appointment, eToro Group’s CEO and Co-founder, Yoni Assia, said:

“We are delighted to welcome Inès de Dinechin to eToro. Her vast experience across European and global markets, along with her comprehensive understanding of regulatory affairs will prove invaluable as we work to supercharge our growth in France. We are excited to partner with Inès as we scale our local partnerships and explore further avenues for growth in the region.”

Inès de Dinechin has over 30 years experience in the European financial sector. She brings with her extensive experience of both financial markets and regulatory affairs, having served as CEO and Chair of Lyxor Asset Management and CEO of Aviva Investors France. Her significant non-executive board experience comprises serving on boards and advisory boards of a number of regulated and unregulated companies, including a role as Vice Chairwoman for the French Asset Management Association, where she also led its Committee on Financial Education.

Inès de Dinechin commented:

“eToro’s mission of helping retail investors to grow their knowledge and wealth resonates with me. We share a passion for financial education and the importance of investing for the long-term. I believe that eToro’s multi-asset product range, exceptional educational resources, and the access it offers to global markets provides an incredibly strong proposition. I am looking forward to working with eToro’s senior management to accelerate the company’s growth in France.”