Australia based Retail FX and CFDs broker FXTRADING.com has taken another step in building its senior management team under new CEO Adam Phillips, bringing on board experienced marketing executive Pat Guerrera from outside “the industry” as its new Chief Brand Officer.

The move follows the recent addition of Airwallex executive Amit Kaushik as Chief Marketing Officer at FXTRADING.com.

Pat Guerrera has over 25 years’ experience driving growth and innovation across telecommunications, financial services and other complex, regulated categories. He founded and led Re Group within the M&C Saatchi network, spending 16 years building a globally recognised brand and experience design practice delivering major transformation programs.

Over a 14-year partnership with Optus, Pat led brand strategy and go-to-market transformation, including multiple brand evolutions and the creation of Yes Agency. His work reshaped Optus’ content and creative delivery, improving speed, consistency and effectiveness at scale.

Pat has also worked extensively with Commonwealth Bank, ANZ Bank, CFS (Superannuation) and First Sentier Investors and other leading brands, helping transform some of Australia’s most iconic financial services brands. As APAC Lead for M&C Saatchi Consulting, he expanded his impact across the region, combining customer insight, data and creative strategy to drive sustained business growth.

At FXTRADING.com, Pat will focus on strengthening brand foundations and sharpening how the company’s story is communicated. He will work closely with CMO Amit Kaushik to build awareness in priority markets, create more cohesive brand experiences and develop content that resonates with traders.

FXTRADING.com CEO Adam Phillips said Pat’s appointment comes at a pivotal time,

“Patrick brings the experience needed to make our vision tangible and distinctive. His background in leading major brand transformations will add real value as we continue to grow.”

Pat said he was drawn to the momentum of the business and the opportunity to help shape its next chapter,

“FXTRADING.com can reset expectations in the CFD trading category, moving beyond noise toward a platform built on control, credibility and performance. I’m excited to help shape what comes next.”

About FXTRADING.com

Established in 2014, FXTRADING.com is wholly owned by FXTRADING.com Pty Ltd (ACN 620 052 548), which acts as a Corporate Authorised Representative (CAR No 1285844) of AFSL license holder Gleneagle Securities (Aust) Pty Limited. FXTRADING.com, managed mainly from Sydney, Australia, has traditionally focused on clients in China and the Far East.