Exclusive: Sofia Mashovets joins Praxis as Head of Marketing
FNG Exclusive… FNG has learned that Cyprus based online payment solutions company Praxis has hired experienced FX and CFDs industry executive Sofia Mashovets as the company’s new Head of Marketing.
Sofia Mashovets has served as Chief Marketing Officer (CMO) for a number of Retail FX and CFD brokerage brands – a sector she’ll now be selling into – including OneRoyal and Axiance. Before spearheading the Axiance brand launch and leading the marketing team there Sofia worked on a variety of fintech projects at Axios Holding, as well as other blockchain and crypto projects, including PumaPay, one of the top ICOs in 2018.
This marks the second senior hire at Praxis this year, with FNG also reporting back in February that the company had added former IronFX and Safecharge executive Guy Karsenti as CTO. Currently Praxis’ products and services are focused towards iGaming and Forex companies. However the company is apparently planning to expand into multiple new verticals like eCommerce, Travel and Hospitality.