Retail FX broker eToro took another major step toward preparing to be a publicly traded company, announcing that the company has hired Dr. Hedva Ber as eToro’s new Deputy CEO and COO.
Dr. Ber, one of the most experienced and respected banking executives in Israel, will be in charge of eToro’s operational infrastructure, its corporate governance and compliance, and serve as a strong #2 in the company to founder and CEO Yoni Assia. In some respects she will be replacing the role of Yoni’s brother and eToro co-founder Ronen Assia, who left his day-to-day role at eToro last year to join fintech venture capital firm Team8.
Hedva Ber first made her mark at Bank Leumi, Israel’s largest bank, where she held positions including Deputy Head of the Capital Markets Division and Chief Risk Officer. She left the bank in 2015 to become Israel’s Supervisor of Banks within the Bank of Israel, the country’s central bank, a role she filled until May 2020. She also acts as a consultant to Israeli website platform company Wix, and sits on the board of Mimum Yashir, a leading consumer credit company.
eToro announced plans to go public in the US at a valuation of over $10 billion last month, via a combination with a SPAC, FinTech Acquisition V.