Leading UAE based online trading provider CFI Financial Group has announced the appointment of Ahmad Khatib as Chief Business Development Officer (CBDO), and Ziad Melhem as Chief Marketing Officer (CMO). Both industry experts have already been instrumental in supporting CFI’s growth as Board Advisors over the last two years, contributing to the group’s substantial advancement through their strategic insights and expertise.

The company said that their transition into executive leadership reflects CFI’s commitment to advancing its impressive growth trajectory. Over recent quarters, CFI has reached record-breaking milestones, including surpassing $1 trillion in quarterly trading volume, significantly expanding its global client base, obtaining licenses in new jurisdictions, and establishing high-profile partnerships with figures such as seven-time Formula 1 World Champion Lewis Hamilton as the Global Brand Ambassador.

As CBDO, Ahmad Khatib brings over 25 years of strategic leadership in the financial sector. Known for driving productivity, building high-performing teams, and implementing growth-focused strategies, Khatib has a proven track record in transforming businesses and supporting robust expansion. In his new role, Khatib will continue advancing CFI’s objectives by driving cohesive strategies across markets to align with evolving client needs, ensuring CFI remains agile and responsive in a competitive landscape. Prior to joining CFI as a Board Advisor in 2022, Ahmad Khatib spent 12 years as CEO of Dubai based Retail FX and CFDs broker Amana Capital.

Ziad Melhem, the newly appointed CMO, has extensive expertise in financial markets and a talent for brand strategy and client engagement. With a history of delivering impactful campaigns and elevating brand presence in competitive markets, Melhem has successfully built brand identities that resonate with clients across diverse regions. As CMO, Melhem will lead CFI’s global marketing vision, amplifying the brand’s reach and further establishing CFI as a trusted leader in the MENA region and beyond. Ziad was previously CMO and Chief Business Development Officer at Amana Capital.

Hisham Mansour, Co-founder and Managing Director of CFI, remarked,

“Welcoming Ahmad and Ziad as part of our executive team signals the continuation of a powerful chapter in the history of CFI. With their full dedication, they bring unique strengths that complement our senior management, positioning us to drive CFI toward even greater achievements, and reinforce our leadership and innovation in the trading industry.”

CFI said that as it moves forward, the focus remains on strategic growth, expanding its presence in key markets, and offering trading solutions that empower clients. Supported by strengthened leadership, continued investment in people and technology, and a commitment to delivering unmatched client value, CFI is well-positioned to maintain its upward momentum and set new standards in the trading industry.

About CFI

CFI Financial Group is MENA’s leading online trading broker with over 25 years of experience, boasting the highest number of regulated entities and regional offices, including key locations such as London, Dubai, Larnaca, Beirut, Amman, and Cairo. Specializing in online trading services across equities, currencies, and commodities, CFI offers highly competitive trading conditions, including zero-pip spreads and no commission fees. The company is a pioneer in AI-driven trading tools and applications. The group supports elite sports through partnerships with organizations like AC Milan and FIBA WASL. It proudly names Seven-Time Formula One™ World Champion Sir Lewis Hamilton as their Global Brand Ambassador, reflecting a shared commitment to excellence and innovation. The group is also partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), demonstrating its commitment to promoting local culture and fostering community engagement. The group actively participates in various Corporate Social Responsibility (CSR) initiatives in the communities where it operates.