Leading multi-asset brokerage CFI Financial Group has announced the appointment of Elena Kupriyanova as the company’s new Global Head of Marketing.

With immediate effect, Elena Kupriyanova will lead the firm’s marketing efforts as it intensifies its focus on promoting its franchise globally.

Elena Kupriyanova brings a wealth of experience in Artificial Intelligence (AI) and data-driven marketing, having built departments from scratch in previous roles at Exness and at Capital.com / Currency.com. She has a career spanning multiple regions, including CIS, APAC, EU, and the USA, and has spent the last year working as a CMO in startups to stay updated with the latest trends and young talent.

Kupriyanova’s experience includes being a former digital manager for the Olympic and Paralympic Games and a public speaker at various events. She is also known for her stand-up comedy, love for building Lego Star Wars, and enjoyment of water sports.

In a statement on her new role, Elena expressed her excitement about her new position:

“The future of trading lies at the intersection of technology and human collaboration, where AI’s power meets people’s ingenuity. Together with CFI, we will build a trading experience that is smarter, more intuitive, and more rewarding than ever before. And I’ll make sure you know about it.”

Hisham Mansour, Co-founder and Managing Director of the CFI Financial Group expressed
delight at the new hire, stating,

“We are thrilled to welcome Elena to CFI Financial Group as our new Global Head of Marketing. Her extensive experience in building and managing successful marketing departments and her expertise in AI and data-driven approaches will be invaluable to our efforts in delivering the best trading experience to our clients. We are confident that with Elena’s leadership, we will further enhance our global reach and position as a leading provider of online trading services.”

CFI Financial Group, a leading multi-asset broker specializing in online trading, operates globally with eight international licenses from top-tier regulatory bodies such as the FCA in the United Kingdom, CySEC in Cyprus, and the DFSA in UAE, to name a few. The group provides clients with direct access to global financial markets and has a premium position in the MENA region while expanding in emerging markets such as LATAM and Africa. The appointment of Elena Kupriyanova as Global Head of Marketing is expected to strengthen CFI’s position in the market and its commitment to delivering exceptional trading experiences to its clients.