Binance today announced the appointment of SB Seker as its new Head of APAC.

In his new role, Seker will oversee Binance’s regional operations, cultivate strategic partnerships, and drive market adoption across APAC. A core part of his mandate is to strengthen engagement with policymakers and regulators.

“APAC has always been a key region for Binance, and Seker’s deep-rooted experience across its diverse markets makes him uniquely positioned to lead the company’s next phase of regional growth and engagement,” said Richard Teng, CEO of Binance.

Seker brings more than two decades of cross-sector experience spanning public service, traditional finance, fintech, and digital assets.

Prior to joining Binance, Seker served as Senior Vice President at Crypto.com Group, where he oversaw global product development alongside legal and regulatory matters for APAC and MENASA. He has also held senior legal roles at Ant Group, Rothschild & Co, and Amicorp Group.

Earlier in his career, he worked as a litigator in Australia before serving as a central banking lawyer at the Monetary Authority of Singapore.

Richard Teng concluded: “With Seker’s strong background in financial services and regulated markets, we are confident that Binance can continue advancing our mission of fostering sustainable and responsible growth, while upholding the highest standards of compliance in APAC.”

SB Seker said:

“I’m truly excited to join Binance to help shape a sustainable, innovative, and compliant future for the digital- asset ecosystem across the region alongside the talented team. By working closely with regulators, partners, and our broad community, I look forward to driving strategic initiatives and delivering robust operations throughout the region.”