Dubai based broker tech and liquidity solutions provider B2BROKER has announced that the company has hired Moustapha Abdel Sater as its new Chief Commercial Officer (CCO). Moustapha brings over 14 years of international experience across the GCC, Levant, and Europe with a deep expertise in driving sales, marketing, and business transformation at leading corporations such as Salesforce, LinkedIn, Zoom and Oracle.

Moustapha joins B2BROKER after spending the past three years at Salesforce, where he played a pivotal role in providing CRM, CPQ, and AI-powered solutions to businesses throughout the Middle East, consistently exceeding targets and overseeing key digital transformation initiatives. The company said that his prior roles further highlight his professionalism in leveraging technology to support talent acquisition, marketing efficiency, and cloud adoption in various industries.

Moustapha Abdel Sater said,

“Throughout my career, I’ve been passionate about building lasting client relationships and leveraging cutting-edge technology to solve complex business challenges. Joining B2BROKER represents a meaningful opportunity to drive growth and deliver measurable value for our clients worldwide. I look forward to collaborating closely with our talented teams to enhance the global commercial strategy further.”

Arthur Azizov, CEO of B2BROKER, said,

“We are thrilled to welcome Moustapha to the leadership team. His comprehensive experience, strategic vision, and proven success in commercial management roles at top-tier companies will be invaluable as we scale our operations and enhance client engagement globally.”

Moustapha holds a Bachelor of Science in Business from the Lebanese American University, with a double emphasis in Management Information Systems and Banking & Finance. Being fluent in Arabic, English, and French, he also brings a multicultural approach to client success.