Visa Inc (NYSE:V) today unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar 2022.

The Visa Masters of Movement auction features digital art inspired by iconic goals from five legendary footballers that have been minted into unique NFTs, available now on Crypto.com.

Later this month, the experience will come to life on an interactive pitch at the FIFA Fan Festival in Doha, Qatar and allow fans to create digital art inspired by their own signature movements. Eligible fans will have the option to mint this digital art into their own NFT in partnership with Crypto.com, the official cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022.

“As FIFA World Cup 2022™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way,” said Andrea Fairchild, senior vice president and head of sponsorships, Visa.

Starting today (12:00pm GMT) through November 8 (9:00pm GMT), football fans can bid on the Visa Masters of Movement NFTs on Crypto.com. The auction brings together five unique works of art inspired by iconic FIFA World Cup and FIFA Women’s World Cup goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez minted into NFTs. The digital artwork was designed using an algorithm by XK Studios which transformed the iconic movements into dynamic works of art.

A unique collector’s item, fans with the highest bid for each NFT at the close of the auction will receive the NFT in their Crypto.com wallet along with a high-quality printable art file and signed memorabilia from the legendary player featured in the NFT. Visa will grant all auction proceeds to Street Child United, a charitable organization incorporated and operating in the United Kingdom, whose mission is to tackle the widespread stigma that street-connected children face globally.

“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are incredibly excited to give fans a new way to engage with this epic event,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We are thrilled to partner with Visa in bringing Visa Masters of Movement to life and offering fans the opportunity to create and collect the most unique collectibles at FIFA World Cup Qatar 2022™ that will live forever on the blockchain.”

At the center of the FIFA Fan Festival™ in Doha (November 19-December 18), Visa invites thousands of fans to create their own legendary moves in the free-standing Visa Masters of Movement space. Fans will step onto a digital LED pitch outfitted with tracking technology to capture and transform their iconic movements into digital art. Beyond taking a shot at a goal or showing off their skills while playing with others to create the personalized dynamic artwork, fans will choose the color scheme based on favorite national colors. Digital art will be emailed as a souvenir and eligible fans can also choose to receive the digital art minted as a one-of-a-kind NFT.

Throughout the immersive Visa Masters of Movement experience, fans can learn about new ways Visa is enabling the movement of money across the world, including emerging technologies like crypto, and other digital solutions that provide more people with access to the global economy.

Visa has been FIFA’s Official Payment Service Partner since 2007.