Dubai’s VARA issues warning against Vesta Investments
The Virtual Assets Regulatory Authority (VARA) has issued an alert in relation to VESTA PRIME PORTAL CO. L.L.C (commercially advertising as “Vesta Investments”).
The company uses the domain name www.vesta-investment.com and operates out of an address 1409, 51 Tower, Business Bay, Dubai, UAE.
It has come to VARA’s attention that the company may be advertising the provision of Virtual Asset activities in Dubai without the necessary regulatory approvals and misrepresenting its licensing status. As a result, the company has been instructed to take down its website or to include a clear disclaimer that it is not authorised to provide any Virtual Asset services.
Key Points for Investors and Consumers:
- Misrepresentation of Licensing Status: Vesta Investments does not hold any licence to provide Virtual Asset services in/from Dubai. Any activities related to Virtual Assets advertised or conducted by this company are therefore not in compliance with VARA Regulations.
- Potential Risks: Engaging with unlicensed companies that are not in compliance with VARA Regulations exposes users to significant financial risks and potential legal consequences for violating regulatory requirements, or criminal laws.
- Legal Framework: In accordance with Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022, all Virtual Asset service providers must be licensed to operate legally in this jurisdiction. Vesta Investments does not meet these legal requirements and is not authorised to provide any Virtual Asset services in/from the Emirate of Dubai.
Any promotion, advertising, or solicitation related to Vesta Investments has not been approved by VARA, and the company is therefore not allowed to offer, promote, or market any Virtual Asset products or services in Dubai or to its residents.
VARA advises consumers and investors in the UAE to avoid engaging with Vesta Investments for the purpose of Virtual Asset services, and to exercise caution when considering interactions with unregulated entities. Before engaging any firm, verify its status on VARA’s Public Register of licensed/approved VASPs.
VARA is the designated authority responsible for regulating, supervising, and monitoring Virtual Asset activities in the Emirate of Dubai (excluding the Dubai International Financial Centre).
January 13, 2026 @ 4:37 pm
Vesta has acknowledged VARA’s notice, and it is important to clarify several points. The company has consistently operated with integrity, and there has never been a single complaint or issue reported by any client or user regarding its services.
The situation arose from an incorrect choice of partner who misrepresented their regulatory status, which led to unintentional communication errors. Once the issue was identified, Vesta immediately updated its messaging to fully comply with VARA’s instructions. The company is not offering or promoting Virtual Asset services in or from Dubai.
It is also worth noting that Vesta is among the most active companies in the global tokenization sector, with a pipeline exceeding USD 150 million in tokenized assets across multiple markets, including the United States, Spain, Paraguay and Albania. The company continues to operate with transparency and a strong commitment to compliance.