Coincheck, Inc., a subsidiary of Monex Group, Inc., today announced that Coincheck NFT (beta version) will start offering Ethereum Name Service, a naming system based on the Ethereum blockchain, on September 27.

“ENS” is an address naming service for the Ethereum blockchain platform that allows users to link wallet addresses of crypto assets, which consist of complex character strings, to easily recognizable arbitrary character strings. Strings created using ENS are also called “Web3 usernames” and are widely used as social networking account names and avatar names in the metaverse. The strings created can be traded as NFTs.

By utilizing strings created with ENS as common “usernames” in the metaverse and multiple DApps (decentralized applications), it is possible to use various services more seamlessly. Coincheck believes that by starting to handle “ENS” at Coincheck NFT (β version), it can provide customers with an opportunity to easily experience the decentralized Internet world utilizing blockchain technology called Web3.

Coincheck NFT (β version) continues to provide an opportunity for customers to become more familiar with NFTs, which have the potential to become a new means of value exchange, by increasing the handling of NFTs used in a wide range of fields, including blockchain games, art, sports, fashion, and the metaverse.

Coincheck NFT (β version) was launched in March 2021 as the first NFT marketplace operated by a crypto asset exchange in Japan. As a service that allows users to trade NFTs more easily, safely, and securely with no network fees, the service is currently being used by over 120,000 customers.