Blockchain and cryptocurrency infrastructure provider Binance today announced the appointment of Min Lin as Head of Latin America.

In this new role, Lin will lead teams across the region to enhance Binance’s products and services, with a focus on optimizing user experience in this key market.

Lin joined Binance in 2021 as Head of Business Development driving strategic partnerships and initiatives across the globe. Prior to joining Binance, he was an Executive Director in the Global Markets Division at Goldman Sachs based in Hong Kong.

“Latin America is a fast-growing and an important region for Binance. Crypto assets and the technology that underpins them, blockchain, are democratic, inclusive and can generate countless benefits for people who today cannot access the traditional financial system. We see a huge opportunity to help develop platforms, products and services for different industries, both in the physical and virtual world, across the region,” commented Lin.