AS Monaco announces its partnership with Capital Block, the club’s new official NFT agency.

Specializing in sports, Capital Block is one of the first NFT consultancies to advise clubs in setting up a real strategy around these innovative digital assets, as well as in strengthening the commitment of their supporters.

Through this partnership, Capital Block will participate in the development of AS Monaco’s NFT strategy, supporting it in the discovery of this new universe and contributing to the development of its NFT community. In order to provide the best possible experience for the Rouge et Blanc fans, Capital Block will advise the Club on the creation and launch of its NFTs, as well as which NFT platforms to partner with.

Many campaigns, including “money can’t buy” experiences and exclusive products available only to certain NFT holders in the club, are already in the pipeline.

In return, Capital Block becomes the official NFT agency of AS Monaco and will benefit from visibility on the club’s various channels of communication.

In constant search of experiences to offer to its supporters and particularly active in the field of new technologies, AS Monaco is now taking a further step in this marking this original way of bringing their passion to life for its fans.

Oleg Petrov, Vice-President and CEO of AS Monaco, comments:

“We are pleased to launch this partnership with Capital Block, which will enable AS Monaco to strengthen its position in the field of digital innovation and improve the possibilities for fans to connect to the club. Each passing day confirms the growing appeal of NFTs. Capital Block’s expertise will enable us to better understand this universe, to understand the issues related to it and to define a solid and sustainable strategy.

Tim Mangnall, CEO of Capital Block, adds:

“We are delighted to work with AS Monaco and cannot wait to begin our collaboration. One of our first objectives will be to introduce NFTs to AS Monaco and its supporters, then to guide them on their use in order to strengthen everyone’s commitment. We know the tremendous benefits of developing a true NFT strategy and that is why we will be helping to implement it very soon. We are delighted that European football clubs are beginning to realize the importance of building an NFT strategy and we know that those who do so will reap many benefits for themselves and their supporters.”

In June 2021, AS Monaco announced the strengthening of its partnership with eToro, which became the Club’s main partner.