etoro buys US focused online broker TradeZero for $231M
Israel based online broker etoro Group Ltd (NASDAQ:ETOR) has announced that it has entered into an agreement to acquire TradeZero, a US-focused online brokerage serving active traders.
TradeZero generated approximately $80 million in revenue with 81% gross margins in the last twelve months – meaning that etoro is paying just under 3x revenues for TradeZero. The acquisition is subject to customary closing conditions, including obtaining requisite regulatory approvals, and is currently expected to close during the first half of 2027.
TradeZero is a highly complementary business that strengthens etoro’s presence in the US. Founded in 2015, TradeZero brings next generation trading platforms, global broker-dealer infrastructure, a highly engaged community of traders, plus access to the Canadian market. Together, these capabilities create opportunities to accelerate product innovation, enhance the client experience, and broaden the products and services offered across both platforms. TradeZero has operations across the US, Canada and international markets.
Yoni Assia, Co-Founder and Chief Executive Officer of etoro said,
“Today’s announcement is an important step in building our US business. TradeZero has built a successful franchise, with differentiated technology, broker-dealer infrastructure and a highly engaged trading community. This combination gives us a faster path to launching new products for US customers and strengthens our offering. Together, we’ll innovate faster as we continue building the global financial superapp for the next generation of users.”
Daniel Pipitone, Co-Founder and Chief Executive Officer of TradeZero said,
“TradeZero was built by active traders, for active traders, and everything we’ve done since 2015 has been in service of that community. Joining etoro is an exciting next step for our team and our traders. Their global platform and millions of users give us the scale to accelerate innovation, while our broker-dealer infrastructure and proprietary trading tools strengthen an even broader investing platform.”
Under the terms of the agreement, etoro expects the aggregate purchase consideration to be up to $231 million, consisting of cash and up to 2.5 million newly issued Class A common shares of the Company, subject to certain customary purchase price adjustments.
The transaction is expected to be accretive to adjusted EPS for etoro in the first year upon completion, making it a complementary addition to etoro’s financial profile while strengthening the Company’s long-term growth prospects.
Jefferies served as exclusive financial adviser to etoro and Simpson Thacher & Bartlett LLP is serving as lead deal counsel for etoro. J.P. Morgan Securities LLC served as exclusive financial adviser to TradeZero and Choate, Hall & Stewart LLP is serving as lead deal counsel for TradeZero.
About TradeZero
TradeZero Holding Corp. owns TradeZero, Inc., a Nassau, Bahamas based broker-dealer serving international clients since 2015, TradeZero America, Inc., a U.S. broker-dealer serving U.S. clients since 2019, TradeZero Canada Securities ULC serving Canadian clients since 2022, and TradeZero Europe B.V. servicing certain EU clients since 2025. Through its broker-dealer subsidiaries, TradeZero offers retail traders commission-free stock trading and access to U.S equities and equity options trading. TradeZero provides its clients with an advanced suite of desktop, web-based and mobile software platforms, all of which include its proprietary short locator. TradeZero’s innovative features and capabilities for stock shorting accommodate all types of retail traders, especially the active trader.
