NAGA sees AI gains in customer chats resolved, marketing output, reduced onboarding times
Hamburg based online trading provider NAGA Group AG (ETR:N4G0), the multi-asset fintech group behind the NAGA SuperApp Naga One, has put out some interesting data and stats regarding the integration of artificial intelligence (AI) across its operations, creating the foundation for a new phase of scalable growth. Based on internal observations, NAGA said that initial operational effects are already becoming visible in the form of efficiency gains, increased scalability and accelerated processes across key functions.
Following the completion of the integration phase, the NAGA Group said that it is now fully focused on execution. AI is increasingly embedded in core business processes, and is reshaping how NAGA manages growth, organizes operations and develops new products.
AI use in chat-based interactions
In the first quarter of 2026, initial effects are becoming visible across several areas of the business. In customer support, AI fully resolved approximately 66% of all chat-based interactions without human involvement. This enables the NAGA Group to absorb growing volumes without a corresponding increase in headcount.
Creatives produced
In marketing, AI tools have enabled a 3–5x increase in creatives produced (landing pages, banners, video ads), with faster production cycles and broader language coverage, achieved with a leaner personnel structure, corresponding to a personnel reduction of approximately 20%. This supports more efficient scaling of client acquisition.
Reduced onboarding times
Automation is also improving partner operations and internal processes by significantly reducing onboarding times from approximately 10 days to around 1 day. In engineering, AI-assisted workflows accelerate the delivery of new features and shorten time to market, with development cycles reduced from multiple weeks to days.
Internal reporting has also been strengthened through AI-enabled self-serve analytics, giving all departments faster access to operational data and supporting more timely management decision-making.
Structural positioning as a competitive advantage
NAGA believes it is in a particularly strong position to implement AI-driven initiatives. As a mid-sized, internationally regulated operator, the NAGA Group combines regulatory licenses, an established global platform with more than 2.5 million registered users, and the operational infrastructure required to deploy AI solutions at scale.
At the same time, the organization retains the agility needed to implement new technologies quickly. While smaller companies often lack scale and infrastructure, and larger organizations may be constrained by complex systems and processes, NAGA combines both: operational substance and execution speed.
AI as a driver of scalable growth
The integration of AI contributes to structurally strengthening the NAGA Group’s operating leverage. Efficiency gains are being used to support growth initiatives, particularly in marketing and client acquisition.
As a result, NAGA is moving toward a more scalable model, where increasing user activity can be handled more efficiently and resources can be allocated more effectively to growth.
Product roadmap driving future revenue potential
In parallel with the operational transformation, NAGA said it continues to execute its 2026 product roadmap and expand its platform with additional functionalities and product offerings.
Key areas of focus include the expansion of social trading and community features, the further development of the platform into a broader multi-asset and crypto offering, and the integration of AI-supported assistance tools within the trading environment.
In addition, the NAGA Group is developing new product offerings aimed at addressing additional client segments, including simplified investment solutions and more automated portfolio approaches. The objective is to broaden the platform’s appeal beyond active traders and to increase monetization across a more diversified user base.
With this roadmap, NAGA said it aims to further increase user engagement, enhance monetization per client and unlock additional recurring revenue streams.
Octavian Patrascu, CEO of The NAGA Group said,
“We already see that AI is much more than an efficiency tool. It is fundamentally changing how we scale our business. Our position as a regulated, globally operating platform with an existing user base allows us to deploy AI directly in our operations, while remaining agile enough to implement new technologies quickly. This combination enables us to translate efficiency gains into growth and at the same time build the foundation for new products and additional revenue streams.”
About NAGA
NAGA is a publicly listed German fintech group operating a multi-asset SuperApp that unifies trading, stock and ETF investing, crypto, social trading, and neo-banking in one platform. Powered by proprietary technology and advanced social features including autocopy trading, NAGA serves a global community of over 2.5 million registered users across more than 100 countries, supported by 10 local offices and multiple regulatory licenses. The platform features an integrated VISA card with fiat and crypto conversion, dynamic social feeds, and a comprehensive product suite designed to make financial markets accessible to everyone.
