London based (and CySEC licensed) smart money app Plum (withplum.com) has announced that it is adding crypto investing to its range of investment options in France, Belgium, Spain and Ireland, via services provided by Bitpanda.

Plum customers in these markets can now buy, sell or hold five popular cryptocurrencies through the app: Bitcoin (BTC); Ethereum (ETH); Cardano (ADA); Solana (SOL); Binance Coin (BNB). The company chose to offer these more established coins only at this stage to encourage a longer-term investing approach and reduce complexity.

People will be able to buy fractional shares of these cryptocurrencies through the Plum app and can start investing in crypto with just €1. They will be able to access unlimited crypto transactions at a fixed rate of 2.5% per transaction.

Plum is working with fintech unicorn Bitpanda to make this crypto offering available, which means Bitpanda’s cutting-edge API solution is fully integrated with the Plum app. As a result, Bitpanda’s crypto services can be accessed through Plum’s interface, with all transactions executed by Bitpanda. Crypto investments are physically backed up and kept in cold storage by Bitpanda to help ensure their safety. Customers can access them whenever they want.

Plum also launched commission-free stock investing in EU countries earlier this year in September. Together with crypto, the company is building a market-leading range of assets to allow European customers to diversify their portfolio in one smart app.

Victor Trokoudes, CEO and co-founder of Plum, says:

“Our customers in the EU are keen to explore crypto as an asset class, so we are delighted to be bringing them this new service in a quick and secure way. At Plum, our aim is to offer superior financial tools to help people grow their money over time in the most efficient way possible.

“Crypto looks set to play a key part in the investment journey of the future so it’s exciting to be able to give customers access to this asset class now as part of a diversified portfolio. We’ve chosen to offer five, more established coins at this stage as we want to make financial management simpler for people and encourage a longer-term investing approach instead of shorter-term trading”.

Eric Demuth, co-founder and CEO of Bitpanda, adds:

“As the industry evolves it is becoming increasingly clear that the best way for fintechs to truly have an impact on people’s lives is by working together. Bitpanda’s crypto services made available by Plum is a great example of this, and is now unlocking opportunities for investors in Europe to take control of their financial futures.”

The Plum app has grown quickly across Europe thanks to its combination of automated saving and spend management tools alongside a range of investment options, with more than 1.4m customers using it.

About Plum Money

Plum offers three subscription plans: Basic for free, Plum Pro for €2 per month and Premium for €9.99 per month. The Basic tier gives access to Plum’s algorithm to help save money as well as the ability to invest in 700 US stocks. The Plum Pro account also offers additional smart rules such as Rainy Days, which puts aside extra money when it rains, and the new debit card. Finally, the Premium tier gives access to all of Plum’s features, including an additional 800 stocks in companies from around the world, making a total of 1,500 stocks available for investment.

Plum is money, motivated. We’re the ultimate smart money app, with the mission to make wealth building automatic. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum automates parts of personal finance that people find difficult or don’t have time for, helping them save, invest, budget and manage their spending. Plum has over 1.5 million customers across the UK and EU, helping them set aside more than £1.5 billion. The app ranked no.1 among fintechs and no.5 overall in the 2022 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.