Public.com introduces alternative asset investing
Public.com announces the launch of alternative assets investing.
Members can now expand their investment portfolio to a host of new alternative assets, including contemporary art, high-end trading cards, luxury items, vintage comics, and more. They can then manage these investments right alongside their portfolio of stocks, crypto, and ETFs.
Many of these asset categories have track records of strong returns. For instance, according to Artprice, blue-chip art has strongly outperformed the S&P 500 since 2000. Similarly, many of these asset categories also have shown low correlation to equities markets, making them a strong tool for portfolio diversification.
So, while investing in these “alt” assets is nothing new, what is a recent phenomenon is these investments being made accessible to the everyday investor.
Public.com says its team is working with an extensive network of collectors, galleries, and auction houses to vet hundreds of potential assets each month. They then work to bring those few they believe to have the strongest investment potential to the Public.com platform.
From there, Public.com files an offering with the SEC to qualify the securities in the holding company that holds the asset — a process that allows to offer fractional interests (or shares) to Public.com members. Once the asset is on the Public.com platform, investing is as simple as buying a share of stock.
More than 25 alternative assets are now available for investment on Public.com, but Public.com is not stopping here. The long-term goal is to not only bring more great investment opportunities across art and collectibles to Public.com, but to continue to knock down barriers for retail investors by making more and more asset categories widely accessible to all.