New Amana Capital CEO Muhammad Rasoul is continuing to make his mark on the company, with the UAE based Retail FX broker announcing today that it has appointed Joy Dabeet as Amana’s new Chief Marketing Officer (CMO).

Joy Dabeet joins Amana from US ecommerce giant Amazon.com Inc (NASDAQ:AMZN), where she spent the past five years. Ms. Dabeet was Regional Marketing Manager MENA for Amazon, where she was responsible for branding of Amazon assets across the MENA region, and headed key bank partnership deals across MENA for key events leading to accelerated growth and 10% new customer acquisition at a 50% reduction in customer acquisition cost (CAC).

Amana Capital operates from its global headquarters in Dubai, with offices in London, Limassol, and Beirut. The company has subsidiaries which are regulated by the Dubai Financial Services Authority in the United Arab Emirates, the Financial Conduct Authority in the United Kingdom, the Cyprus Securities and Exchange Commission (CYSEC) in Europe, the Capital Markets Authority (CMA) in Lebanon, the Labuan Financial Securities Authority (LFSA) in Malaysia, and the Financial Services Commission (FSC) in Mauritius.