FNG Exclusive Interview… As leading online broker XM is celebrating 15 years in business, we thought that it would be a good time to catch up with the company’s Chief Marketing Officer Panos Lamprakos. Panos discusses with us how the industry has changed over the years, what’s ahead, and how XM has been running a Cashback promotion around its 15th anniversary.

FNG: Hi Panos, and thanks for joining us today. Can you explain what a Cashback promotion is, and how it works?

Panos: A cashback promotion is a structured way of returning value to clients based on their trading activity, rather than a one-off incentive or discount. In practical terms, it rewards client activity and engagement on selected instruments over a defined period, providing structured benefits based on trading frequency and volume.

The principle behind it is simplicity and transparency, where clients clearly understand how their activity translates into a tangible benefit. From our perspective, XM’s 15-year anniversary unlimited cashback promotion is a way to acknowledge client engagement in a structured and straightforward manner, providing clear value that complements their overall trading experience.

FNG: From a marketing perspective, what is the purpose of running a Cashback promotion?

Panos: For XM, the importance of offering cashback promotions lies in reinforcing long-term relationships with clients rather than pursuing short-term outcomes. These initiatives are designed to reward loyalty and sustained engagement, particularly during meaningful milestones such as our 15th anniversary year.

Cashback reflects a broader philosophy of sharing value with clients who actively choose our platforms and services over time. It is less about promotion and more about consistency, showing that we recognise client activity and aim to support their trading experience in a measured and transparent way.

FNG: How has the online trading industry changed over 15 years, and what has XM changed or kept the same?

Panos: Over the past 15 years, the online trading industry has seen significant changes driven by technology, tighter regulation, and more informed client expectations. Platforms are faster and more sophisticated, access is truly global, and transparency and compliance have become central to sustainable operations.

At XM, we have evolved alongside these shifts by investing in technology, expanding our product offering, and strengthening our global infrastructure. What has remained unchanged is our client-first mindset, our focus on regulatory discipline, and our commitment to building a business for the long term guided by our core values: Big, Fair, Human.

FNG: What else can we expect from XM following this anniversary year?

Panos: As we move beyond our anniversary year, our focus remains on sustainable growth and meaningful innovation that responds to real client needs. This includes continued investment in platform performance, product enhancements, and services that support traders at different stages of their journey.

XM’s 15-year anniversary has been an opportunity for reflection, but also a point of recommitment to our long-term vision. Looking ahead, our priorities are consistency, reliability, and thoughtful development, ensuring that what we introduce in the coming years strengthens trust and delivers practical value to traders across the globe. We also have global promotions and further product enhancements planned for 2026, providing structured opportunities for traders to expand their activity and benefit from deposit bonuses in a transparent way.

About XM

XM is an internationally established trading and investment firm, with over 15 million clients, from over 190 countries. Armed with multiple international licenses, XM offers competitive services for retail traders, investors, and affiliates.

With over 15 years of serving clients, XM has proven to be fair, trustworthy, and dependable. Traders can access over 1,400 instruments across all devices. The award-winning broker is known for its wide range of products, excellent support, and outstanding education.

Risk Warning: Trading involves significant risks and may result in the loss of your invested capital. T&Cs apply.

Disclaimer: Promotions and bonuses are not available for accounts registered under XM’s EU-based entity. Specific regions may be excluded. The XM Group operates globally under various entities, so products, services, and features listed here vary between XM entities. For further information, please visit the XM website.