Leading Switzerland based online broker and banking firm Swissquote Group Holding SA (SWX:SQN) has launched what the company calls a “bullish” new brand campaign, entitled Take your finances by the horns.

Swissquote plans a series of joint video, digital and print ads, featuring new videos and online/offline spots to market the new campaign. The new campaign was developed with help from Swiss communications and advertising agency Cavalcade.

Jan De Schepper, Swissquote Chief Sales and Marketing Officer said,

“Our bullish new brand campaign is taking finance by the horns. 🐂

“The powerful story to deliver a simple truth: The bull no longer belongs to Wall Street. Today, anyone can invest, easily and with confidence.

“This campaign celebrates the empowerment of women investors and marks a new chapter in how we speak about finance: accessible, diverse, and fearless.

“You’ll see it across TV, cinema, digital, print, social media and beyond. And with our sponsorship of UEFA Women’s EURO 2025, we’re proud to take our commitment even further.”

The lead video spot for Swissquote’s Take your finances by the horns follows below.