US neobroker Robinhood Markets Inc (NASDAQ:HOOD) made something of a mysterious announcement on Tuesday, which included plans to unveil what the company termed “next-generation crypto products” from a keynote event in Cannes, France later this month.

Robinhood is hosting Robinhood Presents: To Catch a Token, a keynote event happening on Monday, June 30, live from the French Riviera. Hosted by Chairman and CEO Vlad Tenev, Robinhood’s first-ever international and crypto-focused event will reportedly usher in a bold new chapter—not just for Robinhood, but for crypto.

Crypto trading has become a stable of Robinhood’s platform as well as a key feature of its international expansion plans. In Q1 2025 revenue from crypto trading ($252 million – up 100% YoY) was more than a quarter of overall company revenues at Robinhood, making up the largest part of Robinhood’s transaction based revenues. Robinhood recently closed on its $200 million acquisition of Bitstamp, expanding its footprint in the institutional crypto world.

Ahead of the keynote event, starting today (June 17) and running through July 7, Robinhood Crypto customers will have access to exclusive new promotions rolling out each week across the U.S. and Europe. To kick things off:

• In the U.S., customers who deposit cash to their individual investing account between June 17 and July 7 will be entered into a sweepstakes to win one of five Bitcoin. Each winner will receive 1 Bitcoin, and every eligible dollar deposited counts as one entry.
• In Europe, eligible customers who deposit crypto will receive a 1% match in the same crypto.

Robinhood’s events page states that the keynote event will include its biggest crypto announcements of the year. The company said that this moment signals a turning point, showcasing how digital assets can live alongside traditional finance—not in conflict, but in evolution.