Continuing a recent concerted push to increase its brand and business in the EU, US based neobroker Robinhood Markets Inc (NASDAQ:HOOD) has announced that it is becoming the principal partner for France based football club Olympique Gymnaste Club de Nice – commonly referred to as OGC Nice – starting in 2025/26.

The multi-year partnership will see Robinhood become front-of-shirt sponsor in domestic and European competitions for OGC Nice’s men’s and women’s first teams. OGC Nice placed fourth in France’s Ligue 1 in the 2024/25 season.

The move follows the recent introduction by Robinhood of a suite of new products targeting EU customers such as US stock and ETF tokens and perpetual futures.

The agreement with OGC Nice marks Robinhood’s first major entry into European football, and features a fully integrated brand activation strategy. Beyond the match kits, the partnership includes high-visibility exposure across training and warm-up kits, stadium visual assets and digital ecosystems. Robinhood will also work with players and ambassadors, powering original branded content, including a dedicated web series and campaigns promoting fan engagement and a new era of financial empowerment.

Fabrice Bocquet, CEO of OGC Nice said,

“OGC Nice is very proud to welcome Robinhood at the heart of its project. A modern and bold brand, deeply connected to new digital habits. Their international reach and their ability to challenge conventions are perfectly in line with OGC Nice’s ambition to open up to the world and to keep innovating.”

Cynthia Marcou, Director of Partnerships, Merchandising and Digital, OGC Nice said,

“This groundbreaking partnership with Robinhood reflects the global appeal of OGC Nice and the strength of our sponsorship platform—elevated by the timeless allure of the French Riviera. United by a shared vision of ambition and innovation, we are writing a bold new chapter on and off the pitch.”

Johann Kerbrat, Senior Vice President and General Manager of Robinhood Crypto said,

“We’re proud to partner with OGC Nice—a club that shares our passion, ambition and strong community roots. France is fast cementing its position as a global fintech hub – and it plays an important role in our international footprint. This partnership represents a personal and meaningful moment for me as a lifelong football fan who studied and began my career in Nice, but it also demonstrates our commitment to growing our presence as Robinhood expands across the EU. It presents an opportunity to connect with a passionate fan base and introduce new audiences to a cutting-edge suite of financial products.”

KLUTCH Sports Group serves as Robinhood’s agency of record for partnerships in the sports and entertainment verticals. Its Global Partnerships division, led by Andrew Feinberg, played a key role in sourcing and facilitating this deal, in collaboration with leading sports sponsorship agency, SportQuake, headed by Founder and CEO Matt House.