Cyprus and India based retail prop trading firm Hola Prime has announced five-time NBA All-Star, New York Knicks basketball player Karl-Anthony Towns as its first-ever sports Brand Ambassador.

The announcement coincides with the launch of Hola Prime’s brand campaign, “#SpeedIsSuccess,” created and produced with sports agency of record Athlete-Driven Worldwide. The new video brings to life the close connection between an athlete’s journey and trader’s journey, both demanding the ability to think under pressure, make quick yet thoughtful decisions, face adversity, and sustain performance over time through discipline and preparation. It also shows the importance of fairness in the game as well as the Prop industry, where Hola Prime said it is setting the benchmark with clear rules and payouts within an hour.

The launch will run nationwide through the NBA Finals with comprehensive media led by Athlete-Driven Worldwide across Bleacher Report and the NBA on TNT streaming simulcast.

“Hola Prime is flipping the script, not just in finance, but in how people see trading,” said Karl-Anthony Towns. “As a pro athlete, I know what it means to bet on yourself, and that’s exactly what Hola Prime is about.”

The company said that Hola Prime’s decision to collaborate with an elite athlete is a natural extension of its trader-centric policies and creating a platform where traders can thrive with the same discipline and strategic thinking top athletes bring to their sport.

Somesh Kapuria, Founder and CEO of Hola Prime said,

“At Hola Prime, we have always believed that trading, at its core, is a performance profession. It’s not about luck or shortcuts. Karl-Anthony Towns personifies our values. His career reflects what we encourage in our traders—consistency, resilience, and the courage to keep improving daily.”

Chris Lobono, CEO of Athlete-Driven Worldwide added,

“We are thrilled to be leading Hola Prime’s first launch in North America and their first ever sports brand ambassadorship with Karl-Anthony Towns. This is the perfect match in connecting an all-star like KAT to a top brand as we spotlight the journey through adversity, meeting any challenge, and eventual triumph with practice and the right support.”

About Hola Prime

Hola Prime is a retail proprietary trading firm operated mainly from Cyprus and India, with offices in the UK, Hong Kong, and Dubai. It supports a diverse community of traders across 175+ countries, offering access to Forex, CFDs, On Exchange Cryptos and Futures, across multiple trading platforms. Hola Prime is run by Cyprus based CEO Somesh Kapuria, formerly Head Of Business Development at Retail FX and CFDs broker AAAFx.

About Athlete-Driven Worldwide

Athlete-Driven Worldwide is a premier sports and entertainment creative marketing firm, highly regarded for expertise in brand storytelling through athletes and celebrities, building and activating league and team partnerships and sponsorships.