Israeli business news site Globes is reporting that FX broker affiliate site Investing.com is being acquired for $500 million by “an international investment fund based in East Asia”.

Investing.com was first established as ForexPros.com in 2007. The company paid $2.5 million to acquire the investing.com url in 2012, and rebranded as such that year. Company founder Dror Efrat, who still owns a majority stake in the company along with three other co-founders, acted as CEO until handing the reins over to current CEO Omer Shvili in 2019. Mr. Shvili founded Retail FX broker Markets.com, selling the business to Playtech in 2015 for $250 million.

Investing.com is one of the most popular websites among online traders of Forex, Commodities, Stocks, and most recently Cryptocurrencies. The company built its business model as an affiliate of many Retail FX and CFD brokers, offering all its information for free while monetizing its audience via affiliate links. The company has operations in Israel and Cyprus, employing about 250 people.