FNG Exclusive… FNG has learned that CFDs broker Plus500 (LON:PLUS) is launching a new global, multi-language advertising and branding campaign under the general title “It’s trading with a Plus”.

The company plans to roll out a series of prime-time TV ad spots in several markets worldwide in the coming weeks, alongside a large push online, in social media, as well as real-world billboards in certain locations, initially London, Milan and Sydney.

We expect the company to make a formal announcement regarding the campaign shortly.

The new video ads (see below) star Emmy and Golden Globe winning actor Kiefer Sutherland. The ads were created in conjunction with agency McCann Tech, the Israel based arm of McCann Worldgroup which specializes in campaigns for cutting edge technology companies.

The new campaign marks something of a shift in marketing strategy for Plus500, which has been very deep into sports sponsorships the past few years. As we reported last week, Plus500’s main sports deal – as front-of-shirt sponsor of LaLiga soccer team Atletico Madrid – just lapsed following an eight year run. However the company sill has a few other sports related agreements in place, including with Legia Warsaw, Atalanta BC, and BSC Young Boys.

Plus500’s aim in the campaign seems to be to expand its brand and brand awareness outside of the markets where it has been traditionally strong (namely, the UK and EU), while still strengthening its brand in those key markets. To those ends Kiefer Sutherland seems like a very good choice as a face for the campaign, with the American-Canadian-British actor having a global following from both TV and movies.

The first video ad to be released by Plus500 follows: