FNG Exclusive… FNG has learned that US-based BullRush, one of the early entrants in the retail prop trading / trading competition space, has seen the departure of its founder and (to date) CEO, Trent Hoerr.

Trent Hoerr established BullRush in 2024, also exclusively reported at the time here at FNG, leaving his position as COO with trading technology provider FPFX Technologies to launch the new venture, with backing from FPFX principals. As part of his departure, FPFX – which has been focused on providing tech solutions to prop trading firms for the past few years – has now bought out Trent Hoerr’s ownership stake in the company.

FPFX put out a press release today indicating that it has acquired BR Management Group LLC, the parent company of BullRush. BullRush’s advanced gamification engine, simulated competition environments, and community-centric design will be integrated into FPFX Tech’s existing prop technology stack, creating new opportunities for prop firms to attract, train, and retain traders globally. (No mention was made of Trent Hoerr in the FPFX press release.)

Justin Hertzberg, CEO at FPFX Tech said of the transaction,

“BullRush has developed the most compelling gamified trading ecosystems in the market. By bringing their technology and vision into FPFX Tech, we’re accelerating our ability to deliver innovative, competition-driven experiences that help prop firms stand out, scale faster, and build stronger trader communities.”

FPFX added that it plans to incorporate BullRush’s capabilities directly into its prop firm platform, enabling partners to launch customizable competitions and onboarding challenges, alongside traditional evaluation and funded account models. The result is a more engaging trader journey, from first interaction to funded status, powered by data, automation, and behavioral insights.

“This acquisition represents more than just technology. It’s shaping the future of prop trading,” added Justin. “Gamification, simulation, and community are becoming essential components of successful prop firms, and BullRush gives us a proven framework to lead the way.”

BullRush will continue to operate during the transition, with its technology and intellectual property being progressively integrated into FPFX’s platform offerings. Further product announcements can be expected in the coming months.

About FPFX Tech

FPFX Tech provides proprietary trading firm technology, offering a comprehensive, end-to-end automated platform that powers prop firms offering access and capital in FX, Crypto, and Futures on the industry’s most popular trading platforms.