FNG Exclusive… Following our report from late March that London based CFDs and spreadbetting broker City Index had rebranded its Australia operations and website cityindex.com/en-au, FNG has now learned that the company has expanded the new look and rebrand to its third largest market, Singapore.

In the rebrand, gone are City Index’s familiar yellow, black and white logo and look, replaced by a decidedly younger and more edgy purple.

City Index offers CFDs and Knockout Options trading in Singapore, via website cityindex.com/en-sg/. The company is a unit of US-based brokerage firm StoneX Group Inc (NASDAQ:SNEX), acquired by StoneX in 2020 as part of its purchase of Gain Capital and the Forex.com Retail FX brand. Gain Capital bought City Index in 2014. City Index earns the majority of its revenues from its home UK market, with Australia #2 and Singapore #3, each with its own dedicated website as noted above.

The new logo and look are operational now for City Index’s Australia and Singapore websites, while the group’s “main” UK site cityindex.co.uk is remaining (for now) with the original branding. We understand that the company is going to study the rebrand (and some other changes) in Australia and Singapore, before a planned rollout in the UK later in 2022.

Alex Howard, Head of City Index APAC commented:

“Singapore’s trading landscape offers myriad options for traders at all levels, but City Index’s continued longevity in the market is testament to our focus on building our model around the needs of our clients – whatever level they are trading at. The relaunch of our brand and the introduction of PlayMaker’s performance analytics further sharpen our focus on client satisfaction and education, uplifting the City Index brand and positioning it for continued success.”

Greg Kallinikos, StoneX Group’s Chief Executive Officer for Asia added:

“StoneX holds a long-term view to building and continuously developing its own technology, based on innovation and scale of product offering in an effort to assist our clients achieve their objectives. There is no better example of this than what is available through the City Index platform and service proposition. Providing institutional-grade access to markets is what we do and we are confident that our new City Index offering will provide our clients with the right tools to allow them to succeed.”