eToro inks first basketball sponsorship with Spain’s Baskonia
Spanish basketball team Club Deportivo Saski-Baskonia and Retail FX and CFDs broker eToro have announced a sponsorship agreement which will run until the end of the 2024-2025 season, to support the blue and red club.
The agreement with Baskonia is the first sponsorship for eToro in the world of basketball.
The parties said that eToro’s partnership with Baskonia represents another significant step in its expanding portfolio of sports sponsorships that already include 17 teams in the English Premier League, German Bundesliga, Italian Serie A, and Rugby Australia. As one of Europe’s leading sports sponsors, eToro said it remains committed to forming strategic alliances with sporting communities to promote awareness of its platform and the possibilities to build knowledge and wealth through investing. The move comes just a week after eToro unveiled its sponsorship of UK Premiership Rugby.
Haritz Kerejeta, CEO of Baskonia-Alavés Group, added:
“This agreement is very positive for continuing to grow internationally, and it is a pride that a global company like eToro with significant sports partnerships has chosen Baskonia as its first choice for association with a basketball club.”
Tali Salomon, Regional Manager of Iberia and LatAm at eToro, said:
“The strong sense of community amongst sports fans is closely aligned with eToro’s social features as the trading and investment platform powered by community and shared knowledge. We are excited to sponsor such an esteemed team both in Spain and abroad, and connect with basketball enthusiasts.”
As part of this sponsorship, eToro branding will be used in a number of ways, including appearing on Baskonia’s players uniform, visibility on LED boards, social networks, fan forums, and in the banners on the side of the court.