Retail FX, CFD and crypto broker eToro has announced the appointment of Callie Cox as Investment Analyst for the U.S. market.

In her new role, Callie will be responsible for providing expert analysis of U.S. market trends and sharing practical insights that empower eToro users to make the investment decisions that are right for them. She will be based in Charlotte, N.C.

Lule Demmissie, eToro’s US CEO said:

“We’re thrilled to welcome Callie Cox to the eToro team. Her passion for the power of investing closely aligns with our core ideals as we work to increase our focus on the U.S. market. Callie also brings with her extensive knowledge of capital markets, including trends and economics in equities, derivatives and fixed income. Her professional experience and personal drive make her the perfect fit to help grow eToro’s vision for the future as we scale our current product offering for U.S. users.”

Callie joins eToro from Ally Invest where she held the role of Senior Investment Strategist. In this role she helped educate Ally Invest’s customers about investing through a variety of reports, timely market alerts and strategic initiatives like videos, social projects and live events. She also represented Ally Invest as a public-facing leader with a passion for integrating behavioral psychology principles with investment education insights to connect with younger investors.

Callie Cox, eToro’s Investment Analyst added:

“I’m extremely excited to be joining the growing team at eToro. The company is at a pivotal stage in its growth trajectory, especially as it relates to the U.S. market. I look forward to working closely with eToro’s investors to expand their knowledge and empower them on their investing journey. As a social investment network, eToro has a very unique, community-oriented offering and I’m excited to bring my experience to the table to help make investing more accessible to everyone.”

Prior to Ally Invest, Callie was a Senior Research Analyst at LPL Financial and has held positions at notable financial institutions such as First Citizens Bank and TABB Group. She began her career working at the top-tier business publication, Bloomberg. Callie holds a B.A. in Journalism and Mass Communication, Minor in Chemistry and Certificate in Business Journalism from the University of North Carolina at Chapel Hill. She also holds her Series 7 and 66 FINRA licenses.

eToro’s offering in the U.S. provides retail investors the opportunity to invest in 27 different cryptoassets and engage with its CopyTrader platform. eToro said it plans to expand its product range with the launch of zero commission stocks in the near future.