Doo Prime, the offshore Retail FX and CFDs brokerage arm of Singapore based Doo Group, has announced a rebranding to just “D Prime”.

The Mauritius and Vanuatu domiciled broker, whose website remains dooprime.com, said that the rebrand is about redefining how it connects with clients, partners, and the broader fintech community.

D Prime rebrand

D Prime said that the rebrand marks a strategic move to:

• Stay relevant in a fast-moving and ever-evolving digital space
• Stand out in a crowded and competitive fintech market
• Strengthen our global presence while honoring our legacy
• Enhance client experience across every touchpoint
• Reinforce our core values of transparency, clarity, and innovation

Redesigned logo

The company said that at the heart of its new identity is the redesigned logo. What may seem simple at first glance carries deeper meaning:

• The “D” represents our legacy—the strength and consistency we’ve built over time.
• The reverse quotation mark forming a “P” is where the real symbolism lies. In writing, quotation marks signify someone’s exact words: truth, authenticity, and transparency. That’s exactly what we wanted to convey: a commitment to staying true to what we say and promise.

D Prime added that this small but powerful design element embodies its belief in clarity, honesty, and consistency. It’s a statement, not just a symbol.

Visual identity – Highlighter Yellow

One of the most striking changes in D Prime’s visual identity is the introduction of Highlighter Yellow. This vibrant shade doesn’t just stand out visually; it symbolizes the company’s commitment to clarity and meaningful communication. Just as a highlighter draws attention to what’s most important, the new brand color reflects the company’s promise to bring key messages to the forefront, engage more openly, and operate with nothing to hide.

The use of Highlighter Yellow:

• Draws attention to key information
• Symbolizes clarity and visibility
• Adds a fresh, modern energy to our palette
• Reflects our bold, transparent values

It’s a color that breaks through the noise. Just like we aim to do in the industry.

Revamped website

Alongside the visual revamp, D Prime has launched a fully revamped D Prime website, designed from the ground up to enhance usability, performance, and overall client experience.

Some of the key features include:

• Custom 3D animations to explain products and services dynamically
• Live pricing widgets for real-time market updates
• Interactive tables and calculators to support decision-making
• Localized PSP options, allowing clients to choose payment methods specific to their region
• Multi-platform integration and UI localization for seamless global access

Behind the scenes, the company also made a significant change: migrating from its previous CMS to Statamic, a modern, flexible content management system that allows for better performance, faster updates, and enhanced security.

What’s Next for D Prime

The company added that the rebrand is just the beginning. As it moves forward, D Prime is focused on:

• Expanding into new markets with a stronger, more unified identity
• Investing in AI and automation to streamline client experiences
• Launching sustainable investing solutions to align with future-focused strategies
• Innovating across platforms to offer even more value to our clients and partners

About D Prime

D Prime is a unit of the Doo Group, and operates out of several locations in the Far East and MENA region as an offshore Retail FX/CFDs broker (domiciled in Mauritius and Vanuatu) targeting mainly Chinese and APAC region traders. The Doo Group also operates several licensed subsidiaries including an FCA licensed entity in the UK called Doo Clearing Limited and CySEC licensed Doo Financial Cyprus Limited covering the EU. Doo Group is controlled by Chinese national Junjie Chen.