Serial retail FX entrepreneur Andrey Dashin has announced the launch of a new company and brand called Exinity Group.

The announcement indicated that Exinity will comprise the various retail businesses owned by Dashin which includes Alpari International, ForexTime (FXTM) and its soon-to-be-launched new retail offering under the Exinity name.

Mr. Dashin has named one of his longtime lieutenants, Olga Rybalkina, as Exinity Group’s Chief Executive Officer. Ms. Rybalkina has been acting as CEO of Dashin’s Cyprus-based FXTM brand for the past few years.

Dashin noted that the new identity reflects the group’s next phase of fintech evolution and expanded purpose: to give millennials in emerging markets the ‘Freedom to Succeed’.

The move comes as a number of new online brokerage brands have launched catering specifically to younger traders. US based examples include Robinhood, Public.com, Webull and All of Us, while Australian startup Stake, which is also now targeting the UK, recently hit 100,000 users. These brands, as looks like will be the case with Exinity, have a much more mobile app focus than most of their “older” competitors, catering to a younger generation.

So not surprisingly, Exinity’s founders said that they intend to launch an innovative new mobile trading and investing app in early 2021 that will allow its customers to build their own investment portfolios across a wide range of asset classes on both cash and leveraged basis.

Mr. Dashin called the new chapter in the Group’s evolution:

“an important milestone driving our business to further innovate, grow and expand globally to better serve current and new customers. Considering millennials will soon be the global economy’s dominant force, particularly across emerging markets, we see huge potential in providing them with greater access to financial markets. Exinity’s vision is to address the needs of this new generation, building on our more than 20-year legacy in trading and investing serving over three million clients across 180 countries.”

Mr. Dashin’s retail FX exploits have been fairly successful dating back to the late 1990s when his Alpari brand was one of the first brokerages to make it big using MetaQuotes’ MT4 trading platform. However his empire has hit a few road blocks over the years. The group’s FCA-licensed entity Alpari UK went bankrupt in the Swiss Franc spike crisis of 2015, although most if not all of Alpari UK’s clients eventually got their money back. And the company, which was one of the first Retail FX brokers to receive a Bank of Russia FX license, had that license suspended in late 2018, and the brand now operates as an offshore Saint Vincent and the Grenadines company.